If you have dentures, or even if you haven’t, chances are you’ve seen TV advertisements for denture products. Because dentures and teeth loss can be emotional topics, it’s no surprise that the advertisements try (let’s call them) unconventional approaches. Sometimes they try too hard to be funny, sincere, or authoritative. Other times they go for realness and end up somewhere closer to too-much-information.
But for all their flaws, these ads are speaking to a sizable market. Over 60 million people in the ...Read more